Use simple language instead of complicated legalese makes life easier for your visitors. It also strengthens your defense if users decide to take legal action against you.

Here’s a case that illustrates the power of clear language in legal documents: In 2019, Google received a GDPR fine of €50 million (~63 million USD) because its agreements weren’t accessible to users and it wasn’t transparent enough.

Seek Legal Advice From an Attorney

Consider seeking help from an experienced corporate attorney when working on the more legal sections and clauses of your terms and conditions.

If they’re willing — and you have the budget for it — you can also ask your attorney to read through your whole agreement to see if anything needs fixing.

Consider If Minors Use Your Service

You should also think about the target market of your site.

If your target market includes minors, you need to have a “Children” or “Youth” section that outlines how the parents of the minors can consent before letting their children use your site.

Use Your Brand’s Voice

Your terms and conditions are part of your site and brand. Use the same style, sentence length, and tone as other pages on your site. Otherwise, your users may get confused.

Use a Managed Solution

Including so many sections in your terms and conditions can be overwhelming. That’s why you should consider using our automated terms and conditions solution.

Instead of coming up with each clause from scratch, all you have to do is answer a few questions about your company and your user base, and we’ll do the rest.

Where to Post Your Terms and Conditions

Once you’ve created a terms and conditions agreement, you need to display it in a prominent area of your website or app.

Here are the top six places to put your terms and conditions:

Inside Current Legal Policies

Link your terms and conditions in other legal documents on your site, such as your End-User License Agreement (EULA) or privacy policy.

Since users typically read all of your site’s legal notices in one go, these links will make it easier for them to understand what they’re agreeing to by joining your site.

Informational Menus or Sections

Placing your terms and conditions in informational menus and sections throughout your site will remind users that they can read your terms and conditions at any time.

It will also make it easier for them to access your website’s terms and conditions as needed.

Website Footer

Most companies put their terms and conditions in the footers of their sites. So that’s where visitors typically expect to see a link to your site’s terms and conditions.

Banners and Pop-Ups

You should also put a link to your terms and conditions on a pop-up or banner that appears whenever users access your site for the first time.

This placement will give you an advantage in the event of a legal dispute because you can demonstrate that you showed the user your website terms and conditions before they started using your service.

During Sign-Up

Another great place to link to your terms and conditions agreement is during the sign-up process.

As with banners and pop-ups, placing a link to your terms and conditions during the sign-up process will give you an advantage in court.